Wedding Professionals Blog

Grow Your Wedding Business by Harnessing Instagram

Posted by Brian Lawrence

Instagram is the hottest social media platform in the wedding industry and many businesses were slow to put effort into focusing on that platform.

From Instagram Ads to Newsfeed Posts and Stories, you can reach wedding couples and network with other vendors in your area.

And have you wondered which features are more important? Since there are so many options, it’s important to understand the potential of each to maximize the growth of your wedding business.

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The Truth About Link Building

Posted by Rick Caldwell

Links play a critical role in SEO. When another website links to our website or when wedding professionals gets other websites to link to their website, it is like casting a vote. Generally, the more links to a website the easier a website will rank in Google. Why? Because more links, specifically from multiple domains, increases the website's domain authority. Sites with greater domain authority are considered to be more relevant to the search engines because other websites, by virtue of linking to the site, have deemed the site relevant.


Nonetheless, not all link are created equal. Having whitehouse.gov or harvard.edu versus momandpopflowers.com link to your website would would impute significantly more domain authority because of the sheer domain authority of the former compared to the latter. Conversely, getting links from low quality websites (i.e. link farms, directory links, etc.) will have negative consequences on a site's domain authority and may result in a ranking penalty. A ranking penalty will demote the website's rankings until the corrective action (i.e. getting the linking website to remove the links, etc.) has been taken.


Since links play such an important role in ranking in the search engines, there may be a temptation to simply buy links from linking building brokers to quickly improve rankings. Do not succumb to that temptation. Buying links will most certainly backfire since most of the link brokers typically use low quality sites which are not favored by the search engines. The correct approach is to use manual efforts. This means rolling up your sleeves and contacting potential sites within or related to your industry and providing them an incentive to link to your website. The best incentive is unique content especially if you are targeting blogs. You are a wedding professional, an expert in the wedding export; consider the tips, advice, and insights that needs to be shared to potential customers and peers.


Developing and implementing a link building strategy that avoids bad tactics will ensure that site's rankings will improve over time and mitigates unwanted penalties from search engines. Read More

“I Never Know What To Blog About”

Posted by Mark Kingsdorf

“I Never Know What To Blog About”

I continually hear from wedding professionals that they don’t blog because they never know what to blog about.

I see a variety of wedding professionals whose idea of blogging is posting a gallery of images and no text. There are others who post a Real Wedding with some text and few links, which is far better for your search engine optimization than just posting pictures.
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Topics: Perfect Wedding Guide Vendors, Mark Kingsdorf, Wedding Ghost, Ghost Blogger, Blogging, Perfect Wedding Guide, Wedding Blogger

More Than Just Real Weddings

Posted by Mark Kingsdorf

There is more to blogging for your business than just Real Weddings, there I said it!

Real Weddings are great, don’t get me wrong, but some of the major purposes of blogging for your wedding business are branding yourself and your business as experts in your field, and educate potential clients so they want to engage you for more of what you know.

The wedding images are one way to showcase your work. Mix up your content by taking about wedding tips and trends. However, be sure to tie them back to your business and what you do.

If you are a wedding planner the sky is the limit; talking about just about anything related to weddings is fair game. Tips about etiquette, how to pick the best vendors, and how to eliminate stress are big hits for potential clients.

Other wedding professionals can share tips on many areas in their wheelhouse. Styles of bouquets, top ten lists like first dance songs or parent dances, how to create a focal point, picking menu items to please a crowd; the list goes on and on. Look at the things that couples ask you about repeatedly.

FAQ posts work really well and should be easy to assemble.

Be sure to just give them a TASTE, not the whole wedding banquet. You want them to know you know your stuff and are keeping up with what is going on in the industry.

I am going to date myself very quickly, when I started my wedding planning company the internet was in its infancy and there was no social media. My age, years of experience and blogging helped to brand me as educated, experienced and well rounded.

I was nearly 40 and most of my couples were in their mid-twenties! {Gasp!}

If you’ve been in the wedding industry for more than a minute and you don’t include blog links on Instagram, or something on Pinterest and possibly on your YouTube Channel, you are suddenly yesterday’s news. So be sure to reference your social media links or even influencers when you blog.

To expand your reach insert quotes from wedding vendors who might be related to whatever tip you are sharing. Be sure to link to them to increase your search engine optimization.

When it comes to trends, STOP.REPORTING.THE.NEWS! Seriously, if you wait until January to see what colors are popular, what food stations are up and coming and what décor is the newest you will have missed the boat. Read More

When A Picture Is NOT Worth 1,000 Words

Posted by Mark Kingsdorf

News Flash! While pretty wedding images on your blog are pretty and may get a couple’s attention it has zero SEO value.

Search engine web crawlers cannot read pretty pictures!

Images, even images with text overlaid on them read as a blank space on your website or blog. Blogs that have nothing but an image have no real value in terms of growing your website visibility.

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What Do You Search For?

Posted by Mark Kingsdorf

The part of blogging that confuses many people is why it is not generating any business.

The answer is really pretty simple, you are not looking at it the right way.

Yes, you must have interesting content to engage readers and your potential clients. But search engines are another large consideration and many fail to understand the importance of how they work.

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Ask Yourself These 8 Questions To Drive Millenials To Your Wedding Business

Posted by Brian Lawrence

The average of women getting are married is about 27. Men are slightly older at 29. This majority group of engage Millenials are making new type of choices in their wedding planning, due to their adaptation to new technologies, it’s constantly evolving. Here’s what you really need to know.

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Win a Bride Over with the Power of Name-Dropping

Posted by Brian Lawrence

Sometimes when you connect with local vendors for referrals, it might not always generate new business despite both of your good intentions. But even though this may be the case, you can still use your familiarity of each other to your advantage. So let’s talk about how to win a bride over with the power of name dropping.

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Make Them Want To Read Your Blog!

Posted by Mark Kingsdorf

Ultimately, blogging serves two purposes, the first is to engage your readers and you also want to connect with your readers. They are hopefully prospective clients or other wedding professionals who can refer your business and media.

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Facebook Remarketing: The Hidden Marketing Gem For Wedding Pros.

Posted by Brian Lawrence

You look at your google analytics and see hundreds or thousands of visitors to your site each month and scratch your head because so few wedding couples end up contacting you. And there was no way to market to those lost visitors until Facebook came out with a strategy a few years ago called Remarketing. Remarketing captures your site visitors and delivers ads to them to bring them back to your site. It will increase the success of every marketing and advertising platform you are currently involved with. How great is that? The infographic below gives a simple explanation.

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