Wedding Professionals Blog

Make Them Want To Read Your Blog!

Posted by Mark Kingsdorf

Ultimately, blogging serves two purposes, the first is to engage your readers and you also want to connect with your readers. They are hopefully prospective clients or other wedding professionals who can refer your business and media.

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Facebook Remarketing: The Hidden Marketing Gem For Wedding Pros.

Posted by Brian Lawrence

You look at your google analytics and see hundreds or thousands of visitors to your site each month and scratch your head because so few wedding couples end up contacting you. And there was no way to market to those lost visitors until Facebook came out with a strategy a few years ago called Remarketing. Remarketing captures your site visitors and delivers ads to them to bring them back to your site. It will increase the success of every marketing and advertising platform you are currently involved with. How great is that? The infographic below gives a simple explanation.

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Feeding the Beast

Posted by Mark Kingsdorf

 

Search engines are hungry beasts. Nearly everyone I know uses a search engine as a tool in their day to day life; we can find just about any product, service or get any question answered.

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Topics: SEO

Give Your Website A Fresh Face

Posted by Mark Kingsdorf

OK gang, please raise your hand if you have updated images and a sizable amount of text on your business website in the last year or so!

I thought not {I hear CRICKETS!!!!}.


The truth about most small businesses is most of us did not get into whatever it is we do in the wedding industry to do things like business accounting or managing a website. Your website is for most people out of sight out of mind. We launch it, and it sells our business 24/7. Hopefully, people fill out the form, email us or call.

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Topics: SEO

Are You Stuck in Voice Mail Jail?

Posted by Eric Shulman

We’ve all had it happen to us. We have a great meeting with a client and agree to talk next week to firm thing up and when that day arrives, no call. So, we leave a pleasant message, “I’m sure you just got tied up….call me when you’re free….looking forward to working with you…” and wait…and wait and wait. After a few messages (or a few too many), you realize you’ll never talk to them again.

What happened? Why did they do that to you and, more importantly, how do you prevent it from happening in the future?

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New Leads Notification Changes

Posted by Rick Caldwell

This month we updated the new PWG leads notification emails to reduce the steps required to access new leads. We have received a lot of positive feedback about the new changes. Here is a quick overview of the changes.

(1) The email notifications for new leads will now include a direct download link to access new leads. The advertisers will no longer need to log on the PWG dashboard and execute a search to access the new leads from the notifications. The leads program database search and download features are still available for use.

(2) The number of new leads verbiage has been removed from the email notification to mitigate confusion if and when the number of new leads reported does not match the number downloaded. For example, if a lead contact unsubscribes from the PWG leads database then there might be a discrepancy in the number actual new leads available.

(3) The direct download link will remain active as long as the advertiser remains a PWG customer and leads access is enabled.

Let us know if you have any questions about these recent updates. Read More

8 Ways to Generate More Leads for Your Business

Posted by Tammy Elliot

Forget about your product for a second because even with the best product in the world, your business will fail if no one knows about it.

The bottom line is those with the most leads win because leads mean more revenue. And revenue means more profit (most of the time).

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The 3 C’s of Profiting from a Wedding Show

Posted by Kat Barker

As a “non-wedding vendor” some people are confused or question why I choose to put my business in front of brides. This year a quarter of my business came from the interactions I have had at the Perfect Wedding Guide wedding show & I expect that to double over the next 12 months due to the time line of the buyer. However, I don’t believe the sales will just fall in my lap. It takes a program and diligence. I’ve also found that there are 3 C’s that are essential to profit from a wedding show:

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The Return to Trust?

Posted by Rhae Adams

Wedding professionals can help couples navigate the onslaught of wedding-related media by serving as trusted advisors and guides.

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Reviews Series: 10 Facts About Online Reviews You Probably Did Not Know

Posted by Rick Caldwell

In Part One of the series, we will explore ten critical facts about the customer perception of online reviews. Understanding the client's perception of online reviews is one of the keys to success for your business. Let's face it: your online reputation can either be a blessing or curse depending on how well you grasp these facts and take appropriate action.

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