Wedding Professionals Blog

6 Building Blocks for Success in the Bridal Business

Posted by Samantha Crotty

As you ready yourself for 2017 and look back at everything you’ve accomplished during this year, do you feel as though you fell short of the goals and the success you had set out to achieve? Going forward, assess and determine where you strategies may be improved upon. The following 6 steps may be a good place to start:marketing-board-strategy.jpg

Genuine Passion

From the outside, the bridal business may seem like a glamorous profession to those who are not a part of it. Be that as it may, working in bridal requires a ton of energy, commitment and passion. In fact, on those days when your patience is tried to the nth degree and you feel like throwing in the towel, it is your passion that will carry you through.

Top-notch Customer Service

If you’ve been in the bridal business long enough, you know by now that connecting with your bridal clients or vendors is crucial to success. It is your job to find your client’s pain and solve it by offering solutions. If you intend to be in the business for the long-haul, attentiveness and devotion to your customers are a given.

Intensive Product Knowledge

As in the same way that you should know your customer, you should without a doubt also know your product -- inside and out. Your customers look to you for answers and rely on your expertise. In the event that you don’t know the answers to their questions, take the time to find out what they are and get back to your customers in a timely manner -- preferably with an answer. 

Surround Yourself With Knowledgeable Peers

Working within the bridal industry means not working within isolation. To be successful, you depend on and require the assistance of your peers. Make connections through bridal associations and networking and set up a “buddy system” in which everyone within your circle complements your role within the industry. They can offer you support and advice without feeling threatened that you are in direct competition with them. Even then, it may be a good idea to make friends with your competition so that everyone benefits. There’s enough work to go around for everyone.

Stay Ahead of the Game

Changes are inevitable and when an opportunity for a new product or service becomes available, you should familiarize yourself with it as soon as possible and share it with your customers. This strengthens your credibility and shows that you are keeping up with trends.

Adapt or Die

In an industry that is constantly evolving, it is vital that you adapt. The retail world has changed dramatically since the internet surfaced and therefore, has become the future of shopping and conducting business. Bridal magazines are no longer the go-to sources for brides. The one certainty is that change is inevitable and the industry will continue to change. However that change may present itself, be sure to embrace it. Though change can be scary, you can seize the opportunity to use it to your benefit.

Share your thoughts and strategies for 2017 and leave comments below.

Samantha Crotty is the National Social Media Manager at Perfect Wedding Guide. Prior to starting in her current role, she worked in multiple roles throughout the wedding industry - planning, editorial and marketing. Her primarily role is to provide ample wedding inspiration and ideas to brides through the companies wedding blog, Head Over Heels. Outside of work, she is an avid user of Instagram and loves her regular routine visits to Starbucks.