We’ve all had it happen to us. We have a great meeting with a client and agree to talk next week to firm thing up and when that day arrives, no call. So, we leave a pleasant message, “I’m sure you just got tied up….call me when you’re free….looking forward to working with you…” and wait…and wait and wait. After a few messages (or a few too many), you realize you’ll never talk to them again.
What happened? Why did they do that to you and, more importantly, how do you prevent it from happening in the future?