Wedding Professionals Blog

Eric Shulman

Eric Shulman brings almost 50 years of sales and sales management experience to the table (Hint: He started when he was VERY young!). The combination of his front-line sales and marketing experience together with his exceptional communication skills enables him to provide a “hands on”, real world approach to sales, sales management and client development problems and challenges. In short, techniques that really work in today’s tough selling environments. Eric began his sales career in a family retail business in Orlando and then stepped out on his own and founded a full service direct response marketing and mailing firm which he grew to 54 employees. His clients included Walt Disney World, Universal Studios, Sea World, Barnett Bank, Sun Bank, and most of the major ad agencies in Orlando. Eric was very active with the Orlando Area Ad Fed serving as Treasurer and Vice President of Membership. He was the winner of the Gold Addy Award in the Direct Mail Category and the Ellis Award in 1988. He helped establish the Orlando Chapter of the Florida Direct Marketing Association and later served as state president and was VP of the American Marketing Association. After leaving the ad biz in 1992, Eric grew his wife’s specialty baker shop into the largest in Orlando and worked for 8 years in the management consulting field for a national firm as their number 1 sales rep nationally. A Sandler Devotee since 1983, Eric opened the Sandler Training Center in Orlando on April 1, 2003 (no joke!) and moved the office to Altamonte Springs in 2012, where he now trains and coaches over 100 professional sales people every week. Bring your toughest sales questions and Eric will give you real-world answers that really work! Contact Info: Eric Shulman Sandler Training 650 S. Northlake Blvd, Suite 430 Altamonte Springs, FL 32701 407-740-SELL 407-262-9186 (fax) Email: Twitter: @EricShulman Website:
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Recent Posts

Are You Stuck in Voice Mail Jail?

Posted by Eric Shulman

We’ve all had it happen to us. We have a great meeting with a client and agree to talk next week to firm thing up and when that day arrives, no call. So, we leave a pleasant message, “I’m sure you just got tied up….call me when you’re free….looking forward to working with you…” and wait…and wait and wait. After a few messages (or a few too many), you realize you’ll never talk to them again.

What happened? Why did they do that to you and, more importantly, how do you prevent it from happening in the future?

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