IMAGE CAPTION – While not a wedding business, the Instagram feed @MarriedInNY does an excellent job of capturing the diversity of couples marrying at the New York City’s City Hall.
Over two million marriages take place in the United States each year. How much of that market are you capturing? If you find that your clients tend to be very similar, it could simply be that your target customer is a particular type of person. There's nothing inherently wrong with that if you're satisfied with your amount of business. But if not, there could be a significant number of potential clients out there who never approach you because your image doesn't fit with theirs.