Wedding Professionals Blog

Rhae Adams

Rhae Adams is owner and lead designer at Found in Nature, a Kansas City-based floral design studio. Specializing in events, the FiN team has won numerous awards and has been featured in local and national wedding publications. Rhae's perspectives on the wedding industry and running a wedding business are informed by her background in cultural anthropology and experience in corporate project management and client service. Learn more about Found in Nature at
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Recent Posts

The Return to Trust?

Posted by Rhae Adams on Oct 25, 2017 10:54:57 AM

Wedding professionals can help couples navigate the onslaught of wedding-related media by serving as trusted advisors and guides.

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Image Inclusivity - Why to Have It, How to Get It

Posted by Rhae Adams on Sep 15, 2017 2:42:34 PM

IMAGE CAPTION – While not a wedding business, the Instagram feed @MarriedInNY does an excellent job of capturing the diversity of couples marrying at the New York City’s City Hall.

Over two million marriages take place in the United States each year. How much of that market are you capturing? If you find that your clients tend to be very similar, it could simply be that your target customer is a particular type of person. There's nothing inherently wrong with that if you're satisfied with your amount of business. But if not, there could be a significant number of potential clients out there who never approach you because your image doesn't fit with theirs.

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Love Weddings! Or Make a Change

Posted by Rhae Adams on Dec 8, 2016 10:00:00 AM

Passion. Enthusiasm. Excitement. We work in an industry that is driven by love and the invigorating feelings that go with that emotion. Our clients almost always bring this energy to the table when planning their weddings. And yet the process often wears them down and robs them of these positive feelings. As wedding professionals, it is part of our job to maintain and grow this energy, and keep the good feelings rolling. It's in our best interests, because happy couples contribute directly to our bottom lines by spending more money upfront, and providing good reviews and referrals after the event. 

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Topics: Tip of the Week, Motivation

Weathering Uncertainty

Posted by Rhae Adams on Nov 9, 2016 10:00:00 AM

As I write this, it's Election Day Eve, and as you read this, Election Day will be behind us. I don't know what world lies ahead. None of us do. Regardless of our politics or anything else, uncertainty about the future affects each of us. It impacts our businesses as well, whether we are owners or employees. I've talked recently with a number of wedding vendors who report slow bookings for 2017, and while I know the wedding business is cyclical, I can't help but wonder how much future bookings are being impacted by the current political and cultural climate. How can we deal with this uncertainty, or any other that may come along? Here are a few tips for getting through these challenging times. 

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Topics: Tip of the Week, Motivation

Positioning Yourself as an Expert

Posted by Rhae Adams on Oct 19, 2016 10:00:00 AM

There's so much "noise" in our industry right now. Perhaps thanks to the recession, or the growth of wedding spending (The Wedding Report puts the average wedding at over $26,000), new wedding vendors are hanging out their shingles at an amazing rate. After over 10 years as a wedding-focused florist, I've seen my competition mushroom in the last two years. In a way, it takes me back to my own beginning, working out of my home and "advertising" on Craigslist. But - and this is no disrespect to those just starting out - it has me thinking about the value of experience. I've developed an expertise in wedding flowers, and weddings in general. I use this expertise to differentiate myself from the newcomers and make sure I'm working with the kind of client that I want. There's need for vendors at different levels, from the barebones basics to over-the-top blowout, so emphasizing my experience helps me to position within this range.

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Topics: Tip of the Week

Follow-Up and Follow-Through

Posted by Rhae Adams on Sep 28, 2016 10:00:00 AM

Lately practically every seminar I've attended has included mention of the importance of follow-up with your leads. We've probably all heard that it can take seven or more touches with a potential client, before they will be receptive to your sales message. There is simply too much "noise" in the current environment and you have to be in front of the customer regularly to get heard. (If you want to really dig in, there's tons of data on the web about this topic - for a starting place, check out "107 Sales Statistics That Will Help You Sell Smarter" on Hubspot. On the flip side, I hear frustration from clients, from the difficulty they had in getting responses to initial messages to getting nervous because they're not hearing from their vendors during the time before their event.

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Topics: Tip of the Week, General Business

Making the Most of Your Wedding Show Investment

Posted by Rhae Adams on Sep 7, 2016 10:00:00 AM

When I was planning my own wedding (a "few" years ago, cough cough), I went to one of those large wedding shows. You know, the ones in the giant convention hall, with hundreds of vendors and thousands of attendees. It was an overwhelming nightmare of crowds and disinterested vendors, and everywhere, visions of weddings that didn't match my own. I left without booking anything and felt disgusted afterwards with the emails about "how great it was to meet me" - when I'd never spoken to these people at all!

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Topics: Bridal Shows

Recharing Your Creative Energy

Posted by Rhae Adams on Aug 10, 2016 10:00:00 AM

Maybe it's just me, but it seems like the wedding "season" is getting longer as the years pass. What used to run from May to October with peaks early on, now stretches practically without a break from January to December! For most wedding professionals, our work requires creative energy, as we strive to produce unique experiences special to each couple. Maintaining this energy over such a long season is a challenge! It can be especially difficult if you're working through busy times that don't allow you to take time off.

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Topics: Tip of the Week, General Business

Cultivating a Team Mentality on Your Events

Posted by Rhae Adams on Jul 20, 2016 10:00:00 AM

Weddings and other large events are like complicated machines with many moving parts. Venues, caterer, bartender, photographer, DJ, musicians, florist, decorator, baker, transportation, dress shop, tux rental, beauty team, officiant, rental house, potentially more. If you're lucky, there's a good planner or day-of coordinator to help organize everyone and make sure things flow smoothly. But whether or not there's a planner, each part of this machine can take steps to ensure the event comes off correctly. We do this by cultivating a team mentality among the vendors with whom we work directly. In addition to helping us get our own jobs done and ensuring success for the event, working towards a team feeling generates long- term benefits for our business. Other vendors start to feel like partners, making for easier events in the future, plus potential referrals, positive social media mentions, and collaborations or future employment.

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Topics: General Business, Motivation

Setting Boundaries with Clients

Posted by Rhae Adams on Jun 22, 2016 10:00:00 AM

Have you noticed that the "wedding season" is getting longer? In the Midwest, it now stretches from March to November. Since it's just June, there's a lot of season left! That's a lot of creating awesome events for happy couples, and many long days and nights making it happen. You may love your work and your clients, but over the long run, it's possible to burn out. So it's imperative that you set AND maintain boundaries with your clients - to keep your energy up, keep providing the best service possible, and protect your company's bottom line.

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Topics: General Business