Ultimately, blogging serves two purposes, the first is to engage your readers and you also want to connect with your readers. They are hopefully prospective clients or other wedding professionals who can refer your business and media.
The second piece is the more technical side of blogging. It is weaving key words and phrases, as well as hyperlinks, into your narrative so that web crawlers can find you and catalogue your writing.
The first piece is actually the harder of the two.
The challenge for most people is writing a title that is going to draw you in and make you want to read the blog. Wedding professionals tend to gravitate toward things that describe and pull in location searches or design tags.
Christina + Mark | Sophisticated Pink Wedding
No one is searching for Christina and Mark’s wedding other than Christina and Mark and unfortunately, another pink wedding doesn’t draw me in to see any uniqueness in the wedding.
Punch up your titles with something fun and playful about the wedding or couple to draw in your readers. Once you have drawn them in you want to keep them there.
Creating interesting content is easier than you might think. Mixing up an assortment of real weddings, participation in industry or charity events, highlighting team members, awards, accolades and reviews create an interesting mix of content.
Few things are as frustrating to readers as seeing a beautiful image but no description of what it is. Couples want to know where that wedding venue is, or what that delicious looking food is or what flowers are in that stunning bouquet.
We have also seen that couples are experience driven, including details that show guests enjoying unique experiences at their wedding such as interactive food stations, green screen video booths or a live event painter.
Reports are also showing that people do business with people they connect with; mixing in blogs about your team lets prospective clients into your world. You might connect over a common charity, the college you attended or even the type of dog you rescued.
Another great ice breaker can be the reviews former clients have written. Regardless of what you think your brand is, your brand is actually whatever your clients say about you. Look at your recent reviews and see what the common thread is. If many of them focus on your great customer service or respect for their budget, focus on sharing reviews with these areas highlighted.
Final area to mix into your blog is any upcoming event you might be participating in. Are you speaking at a local industry event that showcases your expertise? Do you have a booth at an upcoming wedding showcase where couples can meet you? Are you hosting an open house in your studio?
Blogging on a consistent basis with a title that pulls readers in, content that lets them into your world and showcasing your team, expertise and community involvement will keep prospective clients engaged and wanting to connect and work with you.