Wedding Professionals Blog

Black Friday! To Deal or Not to Deal

Posted by Heidi Melton on Nov 16, 2016 10:00:00 AM

Black Friday... it gives me chills just writing the phrase. The rush of people, and deals, deals, deals. Through the holiday hullabaloo, should your company be a part of the Black Friday madness? 

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Topics: Tip of the Week, Motivation

Weathering Uncertainty

Posted by Rhae Adams on Nov 9, 2016 10:00:00 AM

As I write this, it's Election Day Eve, and as you read this, Election Day will be behind us. I don't know what world lies ahead. None of us do. Regardless of our politics or anything else, uncertainty about the future affects each of us. It impacts our businesses as well, whether we are owners or employees. I've talked recently with a number of wedding vendors who report slow bookings for 2017, and while I know the wedding business is cyclical, I can't help but wonder how much future bookings are being impacted by the current political and cultural climate. How can we deal with this uncertainty, or any other that may come along? Here are a few tips for getting through these challenging times. 

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Topics: Tip of the Week, Motivation

7 Ways To Adopt An Attitude of Gratitude

Posted by Sharon Picone on Nov 2, 2016 10:00:00 AM

The holidays are gearing up, which means that 2016 is soon coming to a close. Yikes! Throughout this year, we have focused all our attention on exceeding the expectations of our customers, and in doing so, we have experienced both good days and bad days. Now it’s time to turn the attention inward, toward ourselves, and to reflect on what this year has taught us. To set the right tone for 2017, let’s look at 7 ways to adopt an attitude of gratitude.

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Topics: Tip of the Week, Motivation

Bells Will Be Ringing... Phones Off the Hook!

Posted by Heidi Melton on Oct 26, 2016 10:00:00 AM

In my last blog, “Over the Lead Hill We Go,” it was all about the prep for the holiday leads that will soon come pouring in. I know with today’s digital environment, you’re experiencing emails, website platforms and even apps that are generating leads for you. For our company, we still receive anywhere from 15 to 20 phone calls a day inquiring about our services and business. Here are 3 steps to successfully book the biz over the phone.

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Topics: Tip of the Week, Selling

Positioning Yourself as an Expert

Posted by Rhae Adams on Oct 19, 2016 10:00:00 AM

There's so much "noise" in our industry right now. Perhaps thanks to the recession, or the growth of wedding spending (The Wedding Report puts the average wedding at over $26,000), new wedding vendors are hanging out their shingles at an amazing rate. After over 10 years as a wedding-focused florist, I've seen my competition mushroom in the last two years. In a way, it takes me back to my own beginning, working out of my home and "advertising" on Craigslist. But - and this is no disrespect to those just starting out - it has me thinking about the value of experience. I've developed an expertise in wedding flowers, and weddings in general. I use this expertise to differentiate myself from the newcomers and make sure I'm working with the kind of client that I want. There's need for vendors at different levels, from the barebones basics to over-the-top blowout, so emphasizing my experience helps me to position within this range.

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Topics: Tip of the Week

Money, Money Money — 7 Smart Strategies To Retain More of It

Posted by Sharon Picone on Oct 14, 2016 11:30:00 AM

As business owners, we wear many hats. Not only must we stay true to our brands and provide our customers with the best service, but we must also manage the daily finances to keep our businesses afloat. The first part of running our businesses is fun; the second part — not so much. Here are 7 strategies to help you run a tight ship and keep more of the money in your pocket.

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Topics: Tip of the Week, General Business

Over the Lead Hill We Go

Posted by Heidi Melton on Oct 7, 2016 1:30:00 PM

It's that time of year and everyone's beginning to murmur, the holidays. Holiday season is prime time for engagement season and critical to book the biz for the coming year.  So what's on your business's prep list for prime time? Here is a list I find helpful to prepare for the busiest lead season. As always, please join the conversation in the comments below.

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Topics: General Business, Leads

Follow-Up and Follow-Through

Posted by Rhae Adams on Sep 28, 2016 10:00:00 AM

Lately practically every seminar I've attended has included mention of the importance of follow-up with your leads. We've probably all heard that it can take seven or more touches with a potential client, before they will be receptive to your sales message. There is simply too much "noise" in the current environment and you have to be in front of the customer regularly to get heard. (If you want to really dig in, there's tons of data on the web about this topic - for a starting place, check out "107 Sales Statistics That Will Help You Sell Smarter" on Hubspot. On the flip side, I hear frustration from clients, from the difficulty they had in getting responses to initial messages to getting nervous because they're not hearing from their vendors during the time before their event.

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Topics: Tip of the Week, General Business

9 Pet Peeves Every Bride Wants You To Know

Posted by Sharon Picone on Sep 21, 2016 10:00:00 AM

 We all know, or should know, that the only way to win over brides is to meet their expectations. Sounds easy enough, right? Actually it is. We’re in the business of making dreams come true. In fact, when we say it
aloud, it's pretty cool. Not everyone is fortunate enough to say that about his or her job. However, after working within this industry for awhile, we seem to become somewhat complacent and forget why we really do what we do and why we love it, and surprise — it's not all about us. Which brings me to what this article is about. Based on interviews conducted in 2015 by Vows, the following are 9 pet peeves shared by brides that they want us industry professionals to know:
 
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Topics: General Business

A Fine Line Between Hospitality and Security

Posted by Heidi Melton on Sep 14, 2016 10:00:00 AM

All of our wedding clients are wonderful, beautiful, sweethearts that invite the most gracious and enjoyable guests! Let's be honest for a second, this is not the reality. Although I wish this were true, we can secretly be honest with ourselves. Not all of our clients are angels, and no they don’t invite our city’s top business professional/socialite crowd.

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Topics: Tip of the Week, General Business