Wedding Professionals Blog

Reviews Series: 10 Facts About Online Reviews You Probably Did Not Know

Posted by Rick Caldwell

In Part One of the series, we will explore ten critical facts about the customer perception of online reviews. Understanding the client's perception of online reviews is one of the keys to success for your business. Let's face it: your online reputation can either be a blessing or curse depending on how well you grasp these facts and take appropriate action.

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Image Inclusivity - Why to Have It, How to Get It

Posted by Rhae Adams

IMAGE CAPTION – While not a wedding business, the Instagram feed @MarriedInNY does an excellent job of capturing the diversity of couples marrying at the New York City’s City Hall.

Over two million marriages take place in the United States each year. How much of that market are you capturing? If you find that your clients tend to be very similar, it could simply be that your target customer is a particular type of person. There's nothing inherently wrong with that if you're satisfied with your amount of business. But if not, there could be a significant number of potential clients out there who never approach you because your image doesn't fit with theirs.

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Lessons for Small Businesses in the US: A Croatian Perspective

Posted by Tammy Elliot


Traveling the world gives you a broader perspective to how businesses are run in other countries when you take the time to learn more about their history and its impact on their culture long term. My first stop on my around the world adventure was Croatia. Truthfully, I had limited knowledge of Croatia when I arrived on July 29, 2017. I was aware of their most recent civil war and the fact they had been part of Yugoslavia under communist rule, but I certainly had no idea how that impacted the thinking of the citizens, especially when it comes to business.

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6 Building Blocks for Success in the Bridal Business

Posted by Samantha Crotty

As you ready yourself for 2017 and look back at everything you’ve accomplished during this year, do you feel as though you fell short of the goals and the success you had set out to achieve? Going forward, assess and determine where you strategies may be improved upon. The following 6 steps may be a good place to start:

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Like Nails on a Chalkboard: Things You May Be Doing That's Losing You Business

Posted by Heidi Melton

I don't know about you, but I love to people watch. Whether I am in a coffee shop looking out the window, riding the bus/train/metro/subway, or sitting in a waiting room I love watching how people interact with one another. That may be one of the reasons I went into marketing and communications at Purdue University, but that is besides the point. One thing I have learned watching people and their sales interactions, is you probably have no idea that you may be annoying the crap out of your client, but simply have no clue. 

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Topics: Tip of the Week, General Business

Love Weddings! Or Make a Change

Posted by Rhae Adams

Passion. Enthusiasm. Excitement. We work in an industry that is driven by love and the invigorating feelings that go with that emotion. Our clients almost always bring this energy to the table when planning their weddings. And yet the process often wears them down and robs them of these positive feelings. As wedding professionals, it is part of our job to maintain and grow this energy, and keep the good feelings rolling. It's in our best interests, because happy couples contribute directly to our bottom lines by spending more money upfront, and providing good reviews and referrals after the event. 

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Topics: Tip of the Week, Motivation

Prepare for 2017 With a Handy Checklist

Posted by Sharon Picone

As 2016 draws to a close, you should start thinking about preparing your business for 2017 (there’s no rest for the weary!). With all the ups and downs you’ve experienced during this year, you may be aware of certain tasks within your business that have fallen by the wayside. To help you overcome feelings of overwhelm and keep you on track, I’ve compiled an easy-to-use checklist.

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Topics: Tip of the Week

Black Friday! To Deal or Not to Deal

Posted by Heidi Melton

Black Friday... it gives me chills just writing the phrase. The rush of people, and deals, deals, deals. Through the holiday hullabaloo, should your company be a part of the Black Friday madness? 

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Topics: Tip of the Week, Motivation

Weathering Uncertainty

Posted by Rhae Adams

As I write this, it's Election Day Eve, and as you read this, Election Day will be behind us. I don't know what world lies ahead. None of us do. Regardless of our politics or anything else, uncertainty about the future affects each of us. It impacts our businesses as well, whether we are owners or employees. I've talked recently with a number of wedding vendors who report slow bookings for 2017, and while I know the wedding business is cyclical, I can't help but wonder how much future bookings are being impacted by the current political and cultural climate. How can we deal with this uncertainty, or any other that may come along? Here are a few tips for getting through these challenging times. 

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Topics: Tip of the Week, Motivation

7 Ways To Adopt An Attitude of Gratitude

Posted by Sharon Picone

The holidays are gearing up, which means that 2016 is soon coming to a close. Yikes! Throughout this year, we have focused all our attention on exceeding the expectations of our customers, and in doing so, we have experienced both good days and bad days. Now it’s time to turn the attention inward, toward ourselves, and to reflect on what this year has taught us. To set the right tone for 2017, let’s look at 7 ways to adopt an attitude of gratitude.

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Topics: Tip of the Week, Motivation