Wedding Professionals Blog

Positioning Yourself as an Expert

Posted by Rhae Adams on Oct 19, 2016 10:00:00 AM

There's so much "noise" in our industry right now. Perhaps thanks to the recession, or the growth of wedding spending (The Wedding Report puts the average wedding at over $26,000), new wedding vendors are hanging out their shingles at an amazing rate. After over 10 years as a wedding-focused florist, I've seen my competition mushroom in the last two years. In a way, it takes me back to my own beginning, working out of my home and "advertising" on Craigslist. But - and this is no disrespect to those just starting out - it has me thinking about the value of experience. I've developed an expertise in wedding flowers, and weddings in general. I use this expertise to differentiate myself from the newcomers and make sure I'm working with the kind of client that I want. There's need for vendors at different levels, from the barebones basics to over-the-top blowout, so emphasizing my experience helps me to position within this range.

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Topics: Tip of the Week

Money, Money Money — 7 Smart Strategies To Retain More of It

Posted by Sharon Picone on Oct 14, 2016 11:30:00 AM

As business owners, we wear many hats. Not only must we stay true to our brands and provide our customers with the best service, but we must also manage the daily finances to keep our businesses afloat. The first part of running our businesses is fun; the second part — not so much. Here are 7 strategies to help you run a tight ship and keep more of the money in your pocket.

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Topics: Tip of the Week, General Business

Over the Lead Hill We Go

Posted by Heidi Melton on Oct 7, 2016 1:30:00 PM

It's that time of year and everyone's beginning to murmur, the holidays. Holiday season is prime time for engagement season and critical to book the biz for the coming year.  So what's on your business's prep list for prime time? Here is a list I find helpful to prepare for the busiest lead season. As always, please join the conversation in the comments below.

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Topics: General Business, Leads

Follow-Up and Follow-Through

Posted by Rhae Adams on Sep 28, 2016 10:00:00 AM

Lately practically every seminar I've attended has included mention of the importance of follow-up with your leads. We've probably all heard that it can take seven or more touches with a potential client, before they will be receptive to your sales message. There is simply too much "noise" in the current environment and you have to be in front of the customer regularly to get heard. (If you want to really dig in, there's tons of data on the web about this topic - for a starting place, check out "107 Sales Statistics That Will Help You Sell Smarter" on Hubspot. On the flip side, I hear frustration from clients, from the difficulty they had in getting responses to initial messages to getting nervous because they're not hearing from their vendors during the time before their event.

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Topics: Tip of the Week, General Business

9 Pet Peeves Every Bride Wants You To Know

Posted by Sharon Picone on Sep 21, 2016 10:00:00 AM

 We all know, or should know, that the only way to win over brides is to meet their expectations. Sounds easy enough, right? Actually it is. We’re in the business of making dreams come true. In fact, when we say it
aloud, it's pretty cool. Not everyone is fortunate enough to say that about his or her job. However, after working within this industry for awhile, we seem to become somewhat complacent and forget why we really do what we do and why we love it, and surprise — it's not all about us. Which brings me to what this article is about. Based on interviews conducted in 2015 by Vows, the following are 9 pet peeves shared by brides that they want us industry professionals to know:
 
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Topics: General Business

A Fine Line Between Hospitality and Security

Posted by Heidi Melton on Sep 14, 2016 10:00:00 AM

All of our wedding clients are wonderful, beautiful, sweethearts that invite the most gracious and enjoyable guests! Let's be honest for a second, this is not the reality. Although I wish this were true, we can secretly be honest with ourselves. Not all of our clients are angels, and no they don’t invite our city’s top business professional/socialite crowd.

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Topics: Tip of the Week, General Business

Making the Most of Your Wedding Show Investment

Posted by Rhae Adams on Sep 7, 2016 10:00:00 AM

When I was planning my own wedding (a "few" years ago, cough cough), I went to one of those large wedding shows. You know, the ones in the giant convention hall, with hundreds of vendors and thousands of attendees. It was an overwhelming nightmare of crowds and disinterested vendors, and everywhere, visions of weddings that didn't match my own. I left without booking anything and felt disgusted afterwards with the emails about "how great it was to meet me" - when I'd never spoken to these people at all!

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Topics: Bridal Shows

What Does Your Website "Say" About Your Business?

Posted by Sharon Picone on Aug 24, 2016 10:00:00 AM

Have you looked at your website lately? I don’t mean skimming over it. I mean really LOOKED at it? What does your site “say” about your business? Does it reflect a casual, formal, high-end or fun impression to your customers? Does it seem outdated and blah? The web is ever-changing, and though some nay-sayers would argue that a website is no longer important due to the popularity of social media, I disagree. Here’s why. It’s a fact that before stepping foot into a brick-and-mortar store, millenials research online for products, services and reviews from their peers before making a purchasing decision.

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Topics: Branding & Design, Marketing Strategies

Need Reviews? Try This...

Posted by Heidi Melton on Aug 17, 2016 10:00:00 AM

As a local business in your community, you're built on the experience you give to your customers and the words they share about the experiences they had. As you begin encouraging your clients for reviews it's important to keep in mind a few steps for success. Here is what I have found works really well in gathering new reviews for the targeted sites that I may be focusing on.

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Topics: Customer Testimonials, Tip of the Week

Recharing Your Creative Energy

Posted by Rhae Adams on Aug 10, 2016 10:00:00 AM

Maybe it's just me, but it seems like the wedding "season" is getting longer as the years pass. What used to run from May to October with peaks early on, now stretches practically without a break from January to December! For most wedding professionals, our work requires creative energy, as we strive to produce unique experiences special to each couple. Maintaining this energy over such a long season is a challenge! It can be especially difficult if you're working through busy times that don't allow you to take time off.

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Topics: Tip of the Week, General Business