There's so much "noise" in our industry right now. Perhaps thanks to the recession, or the growth of wedding spending (The Wedding Report puts the average wedding at over $26,000), new wedding vendors are hanging out their shingles at an amazing rate. After over 10 years as a wedding-focused florist, I've seen my competition mushroom in the last two years. In a way, it takes me back to my own beginning, working out of my home and "advertising" on Craigslist. But - and this is no disrespect to those just starting out - it has me thinking about the value of experience. I've developed an expertise in wedding flowers, and weddings in general. I use this expertise to differentiate myself from the newcomers and make sure I'm working with the kind of client that I want. There's need for vendors at different levels, from the barebones basics to over-the-top blowout, so emphasizing my experience helps me to position within this range.