Wedding Professionals Blog

Reviews Series: 10 Facts About Online Reviews You Probably Did Not Know

Posted by Rick Caldwell

In Part One of the series, we will explore ten critical facts about the customer perception of online reviews. Understanding the client's perception of online reviews is one of the keys to success for your business. Let's face it: your online reputation can either be a blessing or curse depending on how well you grasp these facts and take appropriate action.

Let's list the facts about reviews:

1. 90% of consumers read online reviews before visiting a business.

2. 88% of consumers trust online reviews as much as personal recommendations

3. Customers are likely to buy 31% more on business with "excellent" reviews.

4. 72% say that positive reviews make them trust a local business more.

5. 92% of users will use a local business if it has at least a 4-star rating.

6. 72% of consumers will take action only after reading a positive review.

7. Reliability, expertise, and professionalism are the most important reputation traits for a local business.

8. 85% of consumers trust a local business with at least ten reviews.

9. 86% of people will hesitate to purchase from a company that has negative online reviews.

10. 44% customers say a review must be written 
within one month to be relevant

In the next post in this series, we will cover practical strategies that you can use to acquire new online reviews.

Rick Caldwell, VP of Technology, has worked in the IT industry since 1996. Prior to PWG, Rick worked a Consumer Source as a Technical Lead under the,,, and divisions. His leadership was instrumental in bridging the gap between print and on-line products. He attended Tennessee State University where he pursued a degree in a Computer Science. He also received a Business Administration degree at American Intercontinental University. In his spare time, he enjoys cycling, hiking, camping, and traveling to exotic locations around the world. He also active volunteers mentoring at-risk youth and facilitates the development of adult career exploration programs in partnership with religious organizations in the Atlanta area.
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