Wedding Professionals Blog

Have you looked at your website lately? I don’t mean skimming over it. I mean really LOOKED at it? What does your site “say” about your business? Does it reflect a casual, formal, high-end or fun impression to your customers? Does it seem outdated and blah? The web is ever-changing, and though some nay-sayers would argue that a website is no longer important due to the popularity of social media, I disagree. Here’s why. It’s a fact that before stepping foot into a brick-and-mortar store, millenials research online for products, services and reviews from their peers before making a purchasing decision.

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One of my favorite TV shows right now is Chip and Joanna Gaines' Fixer Upper on HGTV. It’s always fun to watch Chip’s crazy silly antics when showing the client the 3 houses they have to choose from, and of course watching the overall process of a rough house transform into the neighborhood gem. If you haven’t watched an episode of this creatively inspiring show I challenge you to.

Joanna Gaines has always wanted to own her own business. With her background in communication, she dreamed up a décor market store in Waco, TX. After their first two children were born, Chip and Joanna decided to close the shop to focus on her family. A few years passed and she was ready to start up a new venture, Magnolia Homes, what we know as Fixer Upper.

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How to Design A Jaw-Dropping Wedding Show Booth Part 3

Think about your favorite stores, boutiques and wedding venues. What makes them stand out to you? What makes you remember them? Use the inspiration you find in your next Wedding Show booth to stand out from your competition. In the last part of our jaw dropping booth design series, we’re going to share the secrets to using touch and taste to win over brides and grooms at a Wedding Show.

Photo by Complete MVP

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How to Design A Jaw-Dropping Wedding Show Booth Part 2

The key to a successful booth design is to announce what you do immediately. Get creative and show off your business’ personality! In our first post of this jaw dropping booth design series, we told you to think of your booth space as your store front. You want your store front to be welcoming, comfortable and most importantly to sell your product. Use the five senses as the foundation for an effective booth design.

Photo by Norman Yu | Booth: Victoria Angela

Attracting brides/grooms by all 5 senses is easier than you think and will work on any budget. Here’s how to pull it off using smell and sound.

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How to Design A Jaw-Dropping Wedding Show Booth Part 1

No matter how terrific your service and product quality are, your booth design is the key element to standing out at a Wedding Show. Think of your booth space as your store front. You want your store front to be welcoming, comfortable and most importantly to sell your product, right? How do you design your 10’x10’ floor space to do all of these things? We’re going to give you the simple secrets to a jaw dropping booth design in this three part series.

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4 Tips to attract couples to your booth. (Not just brides or grooms.)

The Wedding Show culture is changing; we can’t miss out on quality prospects by relying on our aged opinions of the types of consumers that will attend an event. Wedding Shows are evolving for 21^st century couples– particularly, Millennials. Millennials are team-oriented individuals focused on equal involvement in wedding planning. An event that used to be run by frantic brides is now developing into an occasion for everyone. With that being said, you can no longer develop your booth to attract only a slice of your target market, you need to appeal to the whole pie– both brides and grooms, to be exact. Here are four tips to attract those valuable couples at a Wedding Show:

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Creating compelling advertising and branding is as much a science as it is an art. Millions of dollars are spent every year on focus groups, test marketing and rebranding. If you want your advertising to be successful, it should be a well-considered decision, not a deadline-induced afterthought.

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