Have you looked at your website lately? I don’t mean skimming over it. I mean really LOOKED at it? What does your site “say” about your business? Does it reflect a casual, formal, high-end or fun impression to your customers? Does it seem outdated and blah? The web is ever-changing, and though some nay-sayers would argue that a website is no longer important due to the popularity of social media, I disagree. Here’s why. It’s a fact that before stepping foot into a brick-and-mortar store, millenials research online for products, services and reviews from their peers before making a purchasing decision.
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