Wedding Professionals Blog

8 Non-Verbal Tips to Engage and Win Over Your Customer

Posted by Sharon Picone

You’ve heard the adage: Actions speak louder than words. We’ve all experienced moments when we’ve been in conversation with someone and his or her attention is clearly not focused on us and what we’re saying. Do you remember how the person’s actions made you feel? I’m sure you do, and it wasn’t a pleasant feeling at all. It’s as if what you had to say was unimportant and unworthy of the “listener’s” attention.

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Topics: Selling, General Business

Setting Boundaries with Clients

Posted by Rhae Adams

Have you noticed that the "wedding season" is getting longer? In the Midwest, it now stretches from March to November. Since it's just June, there's a lot of season left! That's a lot of creating awesome events for happy couples, and many long days and nights making it happen. You may love your work and your clients, but over the long run, it's possible to burn out. So it's imperative that you set AND maintain boundaries with your clients - to keep your energy up, keep providing the best service possible, and protect your company's bottom line.

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Topics: General Business

4 Steps to Effectively Advertise on Social Media

Posted by Sharon Picone

My generation never grew up with social media. As a result, it has taken me several years to embrace this “new” medium of communication. Recently, it occurred to me that as a business owner, I had to either adapt or die. I prefer the former.

Social media is here to stay. And for small business entrepreneurs — especially since it’s a free service — it’s a great way to engage with bridal couples. Only a few years ago — or so it seems — having a presence and regularly posting on social media was enough to promote your business. Fast forward to 2016, and social networks such as Facebook now control the amount of content shown to your followers. Since most brides plan and shop for their weddings online, advertising on social media networks is key. Here are four steps to consider for effective advertising:

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Topics: Social Media, General Business

It's Time for #DemoDay: Expanding Our Businesses, Profits, and Minds

Posted by Heidi Melton

One of my favorite TV shows right now is Chip and Joanna Gaines' Fixer Upper on HGTV. It’s always fun to watch Chip’s crazy silly antics when showing the client the 3 houses they have to choose from, and of course watching the overall process of a rough house transform into the neighborhood gem. If you haven’t watched an episode of this creatively inspiring show I challenge you to.

Joanna Gaines has always wanted to own her own business. With her background in communication, she dreamed up a décor market store in Waco, TX. After their first two children were born, Chip and Joanna decided to close the shop to focus on her family. A few years passed and she was ready to start up a new venture, Magnolia Homes, what we know as Fixer Upper.

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Topics: Branding & Design, General Business

Cultivating an Attitude of Service

Posted by Rhae Adams

Last week I got an email from an MOB, "checking in" on her daughter's wedding later this month. After I let her know that I'd be in touch soon with final details, she shared her anxiety about their vendors. "Thank you so much for your quick reply!" she wrote. "I am getting nervous, the photographer we paid in full didn’t show up for a wedding last weekend." Yikes. I reassured her I was still in business and put out some feelers for a replacement photographer. Within just a few minutes I had found six available for the date, several of whom I can recommend with confidence. I'll take a few minutes later today to send the list to the client with some comments, and give details to the photographers so they'll be prepared in case she contacts them.

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Topics: General Business

Selling the Solution and Not the Product

Posted by Heidi Melton

Have you ever encountered a salesperson that just didn't get it, or have you heard of the old stigma that surrounds used car salesman? Ha, I know I have for both, and when I think of our current roles in the wedding industry, I surely don't want our clients walking away with that thought in their mind.What is it about a good salesperson that is both memorable, and closes the deal? Sure, they're probably charismatic, understanding and likely have a way with words, but the majority of sales people I have worked with in all industries that rock the close do 3 things to sell a solution rather than their product.

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Topics: Selling, General Business, Motivation

Networking Icebreakers That Make You Memorable

Posted by Rhae Adams

There's a planner in my city that everyone clusters around at networking events. She's the "It" planner right now and people are dying to work with her. Her services are so in-demand that she hardly has to advertise, and she's only been in the business a few years. Her events get shared around social media and published in the magazines. Know anyone like that in your market? 
 
Chances are, you see the It planner or photographer or venue owner at networking events and industry mixers all the time. If you're like me, you hesitate to approach them because you don't want to be just one more person begging for their attention. You want to be memorable so that maybe, you'll get pulled into their orbit and start realizing the benefits of their popularity. 
 

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Topics: General Business

Contributing Writers

Posted by Samantha Crotty

Perfect Wedding Guide is currently looking for contributing writers for our vendor blog. The primary objective of this role is to produce high-quality, innovative content that provides relevant, educational and inspirational tips to help fellow wedding professionals with their businesses.

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Topics: General Business

Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company

Posted by Samantha Crotty

Danielle Tate, the founder and CEO of MissNowMrs.com, noticed that there were few business guides that offered step-by-step advice to smart but inexperienced entrepreneurial woman. This void inspired Danielle to write Elegant Entrepreneur: The Female Founders Guide to Starting & Growing Your First Company

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Topics: General Business

We're Hiring: National Social Media Manager

Posted by Rick Caldwell

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Topics: General Business