Wedding Professionals Blog

What Does Your Website "Say" About Your Business?

Posted by Sharon Picone on Aug 24, 2016 10:00:00 AM

Have you looked at your website lately? I don’t mean skimming over it. I mean really LOOKED at it? What does your site “say” about your business? Does it reflect a casual, formal, high-end or fun impression to your customers? Does it seem outdated and blah? The web is ever-changing, and though some nay-sayers would argue that a website is no longer important due to the popularity of social media, I disagree. Here’s why. It’s a fact that before stepping foot into a brick-and-mortar store, millenials research online for products, services and reviews from their peers before making a purchasing decision.

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Topics: Branding & Design, Marketing Strategies

How to Wow Your Customers!

Posted by Sharon Picone on May 18, 2016 10:00:00 AM

Author and poet Maya Angelou once stated: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

Though this adage rings true across most spectrums in business, and indeed in life, it is especially important in the wedding industry and through daily interactions with our customers. Weddings are based in emotions and since making people feel good about their experience with us, providing an exemplary customer experience is vital for future business and may lead to residual business by way of reviews and referrals. I’m not referring to aspects of your business such as knowledgeable and friendly staff and making good on promises.

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Topics: Selling, Motivation, Marketing Strategies

5 Tricks to Get the Clicks

Posted by Julia Jackson on Oct 29, 2015 11:00:00 AM

As 2015 comes to an end, it’s time to take a look at your ROI from your various marketing strategies. At this point you should have a Facebook page that you monitor and post from on a regular basis. You probably have decided to advertise in some shape or form and most important, your website should be up and running.

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Topics: Selling, Marketing Strategies

Millennials, Social Media and You

Posted by Jayne Leigh Hallock on Oct 12, 2015 10:00:00 AM

It’s a misunderstanding as old as time. 



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Topics: Social Media, Marketing Strategies

Promote Yourself!

Posted by Jayne Leigh Hallock on Oct 5, 2015 12:00:00 PM

7 Beginner Tips for Promoting Pins on Pinterest

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Topics: Marketing Strategies

The New Millennium: Attracting the Millennial Bride

Posted by Jayne Leigh Hallock on Sep 11, 2015 5:00:00 AM

First things first. What – exactly – is the definition of a “Millennial?” You hear that term thrown around so much but what does it really, truly mean?

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Topics: Marketing Strategies

How Often Should You Post On Facebook?

Posted by Ruth Prewitt on Sep 4, 2015 1:27:00 PM

So you have your Facebook set up. You finally figured out how to make your address and business hours appear correctly and what type of “page” is best for you. Now it’s time to take advantage of what social media has been built for. Sharing!

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Topics: Social Media, Marketing Strategies

How Visual Content Plays a MAJOR Role In Your Marketing Strategy

Posted by Erin Whitlock Brown on Jun 3, 2015 12:07:16 PM

We all know how important visuals are to customers when it comes to marketing your goods and services. Several socmed enthusiasts will tell you that always posting photos and videos on your social media updates rather than text alone is the #1 best practice. But just how much weight should you put into including visuals in your marketing strategy?

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Topics: Social Media, Marketing Strategies