My generation never grew up with social media. As a result, it has taken me several years to embrace this “new” medium of communication. Recently, it occurred to me that as a business owner, I had to either adapt or die. I prefer the former.
Social media is here to stay. And for small business entrepreneurs — especially since it’s a free service — it’s a great way to engage with bridal couples. Only a few years ago — or so it seems — having a presence and regularly posting on social media was enough to promote your business. Fast forward to 2016, and social networks such as Facebook now control the amount of content shown to your followers. Since most brides plan and shop for their weddings online, advertising on social media networks is key. Here are four steps to consider for effective advertising: