Wedding Professionals Blog

Instagram's New Algorithm: Is Your Business Making the Most of it?

Posted by Heidi Melton on Jul 27, 2016 10:00:00 AM

With the most recent release and update to Instagram's algorithm users are seeing what is most important to them instead of every photo that was posted throughout the day. Instagram released an in-depth blog post about their update, but here are few ways to make the most of it and your marketing strategies.

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Topics: Social Media, General Business

4 Steps to Effectively Advertise on Social Media

Posted by Sharon Picone on Jun 16, 2016 10:00:00 AM

My generation never grew up with social media. As a result, it has taken me several years to embrace this “new” medium of communication. Recently, it occurred to me that as a business owner, I had to either adapt or die. I prefer the former.

Social media is here to stay. And for small business entrepreneurs — especially since it’s a free service — it’s a great way to engage with bridal couples. Only a few years ago — or so it seems — having a presence and regularly posting on social media was enough to promote your business. Fast forward to 2016, and social networks such as Facebook now control the amount of content shown to your followers. Since most brides plan and shop for their weddings online, advertising on social media networks is key. Here are four steps to consider for effective advertising:

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Topics: Social Media, General Business

Join Susan Southerland Live Today!

Posted by Samantha Crotty on Nov 18, 2015 12:00:00 AM

Susan Southerland will be broadcasting later today (1pm EST) on Periscope. She will be sharing her tips and tricks on understanding today's bride.

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Topics: Social Media, Tip of the Week

Millennials, Social Media and You

Posted by Jayne Leigh Hallock on Oct 12, 2015 10:00:00 AM

It’s a misunderstanding as old as time. 



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Topics: Social Media, Marketing Strategies

How Often Should You Post On Facebook?

Posted by Ruth Prewitt on Sep 4, 2015 1:27:00 PM

So you have your Facebook set up. You finally figured out how to make your address and business hours appear correctly and what type of “page” is best for you. Now it’s time to take advantage of what social media has been built for. Sharing!

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Topics: Social Media, Marketing Strategies

5 Ways to Increase Your Pinterest Followers

Posted by Jayne Leigh Hallock on Jul 6, 2015 12:53:43 PM

 

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Topics: Social Media

Facebook Insights for Dummies

Posted by Jayne Leigh Hallock on Jun 8, 2015 12:00:00 PM

 

I don’t know if what I’m about to tell you is good news or bad news. Depends on what you do with it, I suppose. 

If you have been diligently Facebooking for years now, but never really looking at your Facebook Insights…you might have wasted a whole bunch of your time. Not because spending time engaging with and marketing to your Facebook audience is a bad idea. Far from it.  Brides love Facebooking.

But gone are the days that you can just beg for Facebook likes, blast out interesting content and feel secure that it’s actually reaching your followers and showing up on their feeds. The Facebook algorithm has gotten so mysterious and limiting that you can never be certain what’s resonating with your FB followers. Heck, half the time you can’t even be sure it’s even reaching your followers! 

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Topics: Social Media

How Visual Content Plays a MAJOR Role In Your Marketing Strategy

Posted by Erin Whitlock Brown on Jun 3, 2015 12:07:16 PM

We all know how important visuals are to customers when it comes to marketing your goods and services. Several socmed enthusiasts will tell you that always posting photos and videos on your social media updates rather than text alone is the #1 best practice. But just how much weight should you put into including visuals in your marketing strategy?

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Topics: Social Media, Marketing Strategies

5 Ways To Use Instagram for Marketing

Posted by Erica Gianetti on May 15, 2015 9:00:00 AM


With the rise of technology-savvy consumers, utilizing social media has become essential to your always-evolving marketing plan. Companies are establishing an online presence now more than ever, this is imperative for wedding professionals to engage Millennials and technology-forward couples appropriately.

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Topics: Social Media, General Business

NEW FEATURE! Create Photo Albums to Gain The Attention of More Couples

Posted by Erin Whitlock Brown on Apr 29, 2015 12:00:00 PM

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Topics: Social Media