Wedding Professionals Blog

Rick Caldwell

Rick Caldwell, VP of Technology, has worked in the IT industry since 1996. Prior to PWG, Rick worked a Consumer Source as a Technical Lead under the ApartmentGuide.com, NewHomeGuide.com, AutoGuide.com, and Rentals.com divisions. His leadership was instrumental in bridging the gap between print and on-line products. He attended Tennessee State University where he pursued a degree in a Computer Science. He also received a Business Administration degree at American Intercontinental University. In his spare time, he enjoys cycling, hiking, camping, and traveling to exotic locations around the world. He also active volunteers mentoring at-risk youth and facilitates the development of adult career exploration programs in partnership with religious organizations in the Atlanta area.
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Recent Posts

The Truth About Link Building

Posted by Rick Caldwell

Links play a critical role in SEO. When another website links to our website or when wedding professionals gets other websites to link to their website, it is like casting a vote. Generally, the more links to a website the easier a website will rank in Google. Why? Because more links, specifically from multiple domains, increases the website's domain authority. Sites with greater domain authority are considered to be more relevant to the search engines because other websites, by virtue of linking to the site, have deemed the site relevant.


Nonetheless, not all link are created equal. Having whitehouse.gov or harvard.edu versus momandpopflowers.com link to your website would would impute significantly more domain authority because of the sheer domain authority of the former compared to the latter. Conversely, getting links from low quality websites (i.e. link farms, directory links, etc.) will have negative consequences on a site's domain authority and may result in a ranking penalty. A ranking penalty will demote the website's rankings until the corrective action (i.e. getting the linking website to remove the links, etc.) has been taken.


Since links play such an important role in ranking in the search engines, there may be a temptation to simply buy links from linking building brokers to quickly improve rankings. Do not succumb to that temptation. Buying links will most certainly backfire since most of the link brokers typically use low quality sites which are not favored by the search engines. The correct approach is to use manual efforts. This means rolling up your sleeves and contacting potential sites within or related to your industry and providing them an incentive to link to your website. The best incentive is unique content especially if you are targeting blogs. You are a wedding professional, an expert in the wedding export; consider the tips, advice, and insights that needs to be shared to potential customers and peers.


Developing and implementing a link building strategy that avoids bad tactics will ensure that site's rankings will improve over time and mitigates unwanted penalties from search engines. Read More

New Leads Notification Changes

Posted by Rick Caldwell

This month we updated the new PWG leads notification emails to reduce the steps required to access new leads. We have received a lot of positive feedback about the new changes. Here is a quick overview of the changes.

(1) The email notifications for new leads will now include a direct download link to access new leads. The advertisers will no longer need to log on the PWG dashboard and execute a search to access the new leads from the notifications. The leads program database search and download features are still available for use.

(2) The number of new leads verbiage has been removed from the email notification to mitigate confusion if and when the number of new leads reported does not match the number downloaded. For example, if a lead contact unsubscribes from the PWG leads database then there might be a discrepancy in the number actual new leads available.

(3) The direct download link will remain active as long as the advertiser remains a PWG customer and leads access is enabled.

Let us know if you have any questions about these recent updates. Read More

Reviews Series: 10 Facts About Online Reviews You Probably Did Not Know

Posted by Rick Caldwell

In Part One of the series, we will explore ten critical facts about the customer perception of online reviews. Understanding the client's perception of online reviews is one of the keys to success for your business. Let's face it: your online reputation can either be a blessing or curse depending on how well you grasp these facts and take appropriate action.

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We're Hiring: National Social Media Manager

Posted by Rick Caldwell

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Topics: General Business

5 Effective Strategies to Get Reviews

Posted by Rick Caldwell

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Topics: Reviews

Marketing to Brides: How to Write an Email Subject Line Brides Will Open

Posted by Rick Caldwell

People get hundreds, if not thousands, of emails every single day. You probably do, too. Think about your own private email for a minute. You likely have an email address you've used to sign up for promotions with. If you are honest with yourself, a majority of the emails you receive go unopened. According to recent research, only about 20-30% of marketing emails ever get opened. The good news is that there are a few tricks to get your vendor emails opened by brides.

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Topics: Social Media, Brides

Wedding Vendor Directories: 4 Ways to Make Your Profile Stand Out

Posted by Rick Caldwell

Many brides often enlist the help of wedding vendor directories when they begin their search for vendors to help them with their vision of the perfect wedding. With many vendors out there, it is not only important for brides to look at your profile and website, but for your company to stand out above the rest. You can optimize your wedding vendor directory listing by optimizing your vendor profile with a list of services, photos, reviews and videos.make_your_profile_stand_out

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Topics: Vendor Profile

4 Ways to Create Memorable Customer Testimonials

Posted by Rick Caldwell

Many business owners rely on customer testimonials as a form of social proof, which will then help persuade others to do business with them, too. The trick is figuring out just how to receive the sort of memorable testimonials necessary.

 

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Topics: Customer Testimonials, Vendor Profile