Wedding Professionals Blog

Give Your Website A Fresh Face

Posted by Mark Kingsdorf

OK gang, please raise your hand if you have updated images and a sizable amount of text on your business website in the last year or so!

I thought not {I hear CRICKETS!!!!}.

The truth about most small businesses is most of us did not get into whatever it is we do in the wedding industry to do things like business accounting or managing a website. Your website is for most people out of sight out of mind. We launch it, and it sells our business 24/7. Hopefully, people fill out the form, email us or call.

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Topics: SEO

Are You Stuck in Voice Mail Jail?

Posted by Eric Shulman

We’ve all had it happen to us. We have a great meeting with a client and agree to talk next week to firm thing up and when that day arrives, no call. So, we leave a pleasant message, “I’m sure you just got tied up….call me when you’re free….looking forward to working with you…” and wait…and wait and wait. After a few messages (or a few too many), you realize you’ll never talk to them again.

What happened? Why did they do that to you and, more importantly, how do you prevent it from happening in the future?

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New Leads Notification Changes

Posted by Rick Caldwell

This month we updated the new PWG leads notification emails to reduce the steps required to access new leads. We have received a lot of positive feedback about the new changes. Here is a quick overview of the changes.

(1) The email notifications for new leads will now include a direct download link to access new leads. The advertisers will no longer need to log on the PWG dashboard and execute a search to access the new leads from the notifications. The leads program database search and download features are still available for use.

(2) The number of new leads verbiage has been removed from the email notification to mitigate confusion if and when the number of new leads reported does not match the number downloaded. For example, if a lead contact unsubscribes from the PWG leads database then there might be a discrepancy in the number actual new leads available.

(3) The direct download link will remain active as long as the advertiser remains a PWG customer and leads access is enabled.

Let us know if you have any questions about these recent updates. Read More

8 Ways to Generate More Leads for Your Business

Posted by Tammy Elliot

Forget about your product for a second because even with the best product in the world, your business will fail if no one knows about it.

The bottom line is those with the most leads win because leads mean more revenue. And revenue means more profit (most of the time).

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The 3 C’s of Profiting from a Wedding Show

Posted by Kat Barker

As a “non-wedding vendor” some people are confused or question why I choose to put my business in front of brides. This year a quarter of my business came from the interactions I have had at the Perfect Wedding Guide wedding show & I expect that to double over the next 12 months due to the time line of the buyer. However, I don’t believe the sales will just fall in my lap. It takes a program and diligence. I’ve also found that there are 3 C’s that are essential to profit from a wedding show:

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The Return to Trust?

Posted by Rhae Adams

Wedding professionals can help couples navigate the onslaught of wedding-related media by serving as trusted advisors and guides.

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Reviews Series: 10 Facts About Online Reviews You Probably Did Not Know

Posted by Rick Caldwell

In Part One of the series, we will explore ten critical facts about the customer perception of online reviews. Understanding the client's perception of online reviews is one of the keys to success for your business. Let's face it: your online reputation can either be a blessing or curse depending on how well you grasp these facts and take appropriate action.

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Image Inclusivity - Why to Have It, How to Get It

Posted by Rhae Adams

IMAGE CAPTION – While not a wedding business, the Instagram feed @MarriedInNY does an excellent job of capturing the diversity of couples marrying at the New York City’s City Hall.

Over two million marriages take place in the United States each year. How much of that market are you capturing? If you find that your clients tend to be very similar, it could simply be that your target customer is a particular type of person. There's nothing inherently wrong with that if you're satisfied with your amount of business. But if not, there could be a significant number of potential clients out there who never approach you because your image doesn't fit with theirs.

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Lessons for Small Businesses in the US: A Croatian Perspective

Posted by Tammy Elliot

Traveling the world gives you a broader perspective to how businesses are run in other countries when you take the time to learn more about their history and its impact on their culture long term. My first stop on my around the world adventure was Croatia. Truthfully, I had limited knowledge of Croatia when I arrived on July 29, 2017. I was aware of their most recent civil war and the fact they had been part of Yugoslavia under communist rule, but I certainly had no idea how that impacted the thinking of the citizens, especially when it comes to business.

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6 Building Blocks for Success in the Bridal Business

Posted by Samantha Crotty

As you ready yourself for 2017 and look back at everything you’ve accomplished during this year, do you feel as though you fell short of the goals and the success you had set out to achieve? Going forward, assess and determine where you strategies may be improved upon. The following 6 steps may be a good place to start:

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