Wedding Professionals Blog

4 Tips for Marketing to Grooms Online

Posted by Erin Whitlock Brown

It is common knowledge that wedding vendors spend the majority of their energy marketing to brides, but what about the grooms? It is a common assumption that wedding planning is solely for the bride while the groom sits back and just waits for the day to come. In this technological age, vendors are able to reach the male audience like never before. The trick is to understand what makes men tick and what attracts their attention. Unlike marketing to brides, the grooms don't care about the small details; they want things fast and easy. When marketing to men there is no need for over-dramatic campaigns because men are attracted to simpler things. Here are some tips for marketing to grooms:

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Topics: Vendor Website, Grooms